Featured Projects War Stories

"Expect the best, plan for the worst, and prepare to be surprised." — Eisenhower "No plan survives first contact with stakeholders." — Every PM Ever

Danfoss portfolio analytics dashboard showing ML anomaly prediction and sales data analysis
Danfoss • ML/AI

Anomaly Prediction Pumps, PowerBI, and Pitching ML to Execs

Impact
$8M+ Savings in recall costs Saved by teaching machines to predict their own drama

Analyzed 10+ years of pump failure data and collaborated with data scientists to predict them. Pitched ML-based anomaly prediction system to VP of Business Unit to get approval for Proof-of-Concept; that saved $8M+ in recall costs.

Spent years analyzing 10+ years of pump sales data because apparently nobody thought to make a dashboard before me. Pitched execs on ML anomaly prediction and they actually bought it. Built 5+ PowerBI dashboards that people claimed to use. The real win? Convincing R&D that customers know things too.

Machine Learning Failure Analysis Internal Tools
Danfoss MP1T axial piston tandem pump for dual-path propel systems
Danfoss • Manufacturing

Hardware Product Launch The Pump That’s Shorter Than Your Patience

Impact
6% Higher mechanical efficiency vs. comparable pumps More efficient than the competition (and they know it)

Led the launch of the MP1T axial piston tandem pump for construction machinery. Delivered market-leading rotating efficiency, the shortest pump length in its class, and advanced control options that lower total cost of ownership.

Launched a tandem pump so compact it makes competitors look bloated. Ran competitive benchmarking that proved everyone else was trading size for performance. The MP1T said “why not both?” and backed it up with 6% better efficiency and the shortest length in class. OEMs loved it. R&D respected it. I got to say “I told you so” with data.

Global Launch Market Entry Competitive Analysis GTM Strategy Design Cycles Trade Shows
Social media analytics showing BTS Jungkook wearing Harley-Davidson jacket causing 3100% spike in brand mentions
Harley-Davidson • Digital Strategy

Social Commerce Strategy Getting Bikers on TikTok

Impact
67K+ TikTok followers post-launch TikTok followers (bikers can dance too)

Turns out a BTS member wearing an H-D jacket caused a 3,100% spike in mentions, but no one at H-D was listening! Built "Shop the Look" and "Shop the Product" ad designs that the ecommerce team actually used. Developed social commerce strategy to increase apparel purchases through social commerce.

Harley-Davidson wasn't on TikTok. We fixed that. Turns out a BTS member wearing an H-D jacket caused a 3,100% spike in mentions. Built "Shop the Look" and "Shop the Product" ad designs that the ecommerce team actually used. Team of 7, zero motorcycles harmed in the process.

Channel Strategy Social Listening Organization Persona
SafeT system architecture showing connected necklace and ring devices with voice AI, biometric sensors, and cloud dashboard
TartanHacks • IoT • Voice AI

SafeT — Travel Safety Accessories with Voice AI Necklaces That Call for Help So You Don't Have To

Impact
Top 5 Grand Prize Finalist out of 73 projects at TartanHacks Grand Prize Finalist (out of 73 projects, 36 hours, 0 sleep)

Led hardware and cloud architecture for SafeT, a suite of connected wearable accessories combining IoT sensors, voice AI agent, and real-time alerts. Built with Particle Argon, 3D-printed housings, Google Cloud integration, and an always-on voice AI that detects distress without requiring phone interaction.

Built necklaces that are smarter than most safety apps. Two 3D-printed pendants that talk to each other, monitor your vitals, record audio when things go sideways, and alert your people — all without touching your phone. Got to the Grand Prize finals by soldering at 3am and debugging Particle Argon firmware while sleep-deprived. The voice AI was the judges' favorite part.

IoT Voice AI Hardware Google Cloud 3am Soldering Voice AI Whisperer Particle Debugger